28 Jun find a product or service from two different companies
Question
find a product or service from two different companies of one advertisement that is ethical and one that you considered to be unethical. The product or service you choose needs to be the same for both the ethical and unethical advertisement (for example soda).
Please include the following:
Product Concepts
Marketing Channels used
Why is the advertisement ethical
Why is the advertisement unethical
The outcome of the sales of the product or service for both type of advertisements
What would you change differently from the advertisements
If you could create own advertisement for this product or service how would you setup the marketing campaign differently
Please include introduction and conclusion
All work must be cited
There must be a cover page with a heading otherwise points will be deducted
There will be no extensions for the midterm. All papers will be run through turnitin website. Please note you cannot use wikipedia as a source. All assignments must be submitted in word document format , double space and 12 size font.
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