28 Jun Firm is expanding into a new product category
Question
Firm expanding into a new product category
Your firm is expanding into a new product category, solar panels for residential homes, and needs to develop a new network of dealerships.
1. What is meant by dealer network?
2. How important is the role of dealer network in marketing?
3. What are the various types of dealer networking?
4. What are the advantages and disadvantages of each type of dealer network?
As vice president of marketing, which dealer network would you choose for your product and why?
399 words
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