14 May FLY DUBAI MARKETING MIX REPORT
Fly Dubai Marketing Mix Report
BUSINESS SCHOOL
You have been appointed as a marketing consultant to analyze the target market of Fly Dubai Airline and the marketing strategies currently in place.
You are required to produce a report to the head of the Marketing Consultancy on 7th December 2015 which should address the following:-
Task 1
? Examine the main ways that Fly Dubai segment the market using demographic, geographic, psychographic and behavioural variables. 5 marks
? Identify the segments Fly Dubai are targeting. 5 marks
? Explain how they are positioned in the market against their main direct and indirect competitors. 5 marks
Task 2
You have also been tasked with reviewing the current Fly Dubai marketing mix as well as making recommendations for a revised more effective marketing mix so that they can achieve even better results.
You will need to conduct a marketing audit and report on the following:
? PRODUCT: Identify the services offered and examine how they are developed to sustain competitive advantage 15 marks
? PLACE: Explain how the “place” strategy is arranged to provide customer convenience 10 marks
? PRICE: Explain how prices are set to reflect the organisations objectives and market conditions 10 marks
? PROMOTION: Illustrate how promotional activity is integrated to achieve its aims for the target market 15 marks
? Analyse the additional elements of the extended marketing mix
15 marks
? Make recommendations for improvements to the marketing mix
15 marks
? Structure and presentation 5 marks
Guidelines
You need to produce a detailed report covering the segmentation, targeting and positioning of Fly Dubais services, as well as all the elements of the marketing and extended marketing mix for Fly Dubai.
Identify the target market that Fly Dubai appeals to.
? Identify the targeting strategy used and evaluate how successful it is.
? Identify how Fly Dubai are positioned against their competition
? Include a detailed product range and portfolio for Fly Dubai
Apply Strategic techniques like BCG matrix and Ansoffs growth matrix to Fly Dubais destinations
? Investigate and report on the “place” strategy used by Fly Dubai
? Provide pricing details of Fly Dubais service . Identify the different pricing strategies used by the organization. Investigate factors influencing these pricing policies.
? Produce information on various promotional activities undertaken by Fly Dubai. This could include advertising, personal selling sales promotion , social media, publicity and PR activities etc.
? Provide brief information on the additional elements of the extended marketing mix and explain how important they are to Fly Dubai.
? Recommend improvements to the marketing mix covering only 4
elements:-product, price, place and promotion.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.