29 Jun For communication to be effective
Question
For communication to be effective:
a) marketing managers should use both interpersonal and mass communication
b) all steps of the communications process model must take place
c) marketing managers must ensure a proper match between the message to be conveyed and the target markets attitudes and ideas
d) advertising messages must be general enough to cover all ages, social classes, and education levels
e) markets should use televised instead of prints communication
2. which of the following statements about comparative advertising is true?
a) comparative advertising is highly effective in Arabic countries
b) the FCC is the only federal agency that has any regulatory power over comparative advertising
c) comparative advertising is often used for products experiencing strong growth
d) comparative advertising is highly regulated and is illegal in certain countries
e) comparative advertising is illegal in the united states
3. All of the following statements about price are true EXCEPT:
a) price can relate to anything with perceived value, not just money
b) price is that which is given up in an exchange to acquire a product
c) price means the same thing to the consumer and the seller
d) the price paid is based on the satisfaction consumers expect to receive from a product
e) customers are interested in obtaining a perceived reasonable price
4. Britney if fifteen years old and wants to open her own business selling cupcakes to local coffee shops and restaurants. She is having a tough time deciding whether to base her pricing objectives on market share, dollar sales, or unit sales. regardless of which she chooses, her pricing objective can be categorized as:
a) status quo
b) sales oriented
c) need oriented
d) cost oriented
e) profit oriented
5. Persuasion normally becomes the primary promotion goal when entering which stage of the product life cycle?
a) introduction
b) growth
c) maturity
d) plateau
e) decline
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