21 Aug For this assignment, select a Fortune 500 company (Amazon,
For this assignment, select a Fortune 500 company (Amazon, Inc);
Use the pre-formatted Unit 9 APA Assignment Template to complete this assignment. The following headings will be included:
- Introduction: Purpose of the paper.
- Theory: Recap the key points of theories covered in the assigned readings of Porter (1996), Collis and Rukstad (2008), and Alstyne, Parker, and Choudary (2016).
- Theory Comparisons: Compare and contrast theories within the three groups. One of the best ways for comparisons is to create a table to compare the main points of each article.
- Fortune 500 Case Study Company Application:
- Define how the organization is organized.
- You have the option of evaluating the entire company or select a single business unit.
- Steps in the evaluation, either for the entire business or a single business unit:
- Identify the overall growth strategy of the company by:
- Apply the criteria from the Porter (1996) article.
- Apply the criteria from the Collis and Rukstad (2008) article.
- Analyze the overall competitive environment, including market conditions.
- Apply the criteria from the Alstyne, Parker, and Choudary (2016) article.
- What is the organization’s degree of success? What are its prospects for the future?
- Analyze where and how ethics and sustainability affect the organization’s growth strategy.
- Identify the overall growth strategy of the company by:
- Learner Option for this section. Remember that this is not required; faculty feedback will be given, but no extra credit will be issued.
- What are the implications of strategic tools from Cheng and Havenvid (2017) article? Review this peer-reviewed journal article and highlight some of the key findings.
- How might some of these strategic tools be used by the senior management team for the selected Fortune 500 company?
- Conclusion: What conclusions can be drawn from the theories presented and the evidence applied to your case study organization?
Additional Requirements
Your submitted paper must meet the following requirements:
- Correlate your responses to the assigned articles and new references cited using current APA guidelines.
- Use a minimum of three references on your selected Fortune 500 case study company:
- MarketLine Report, from Business Source Complete.
- SEC 10k, from LexisNexis Academic.
- One Wall Street Journal article, using your Capella learner subscription.
- Contain a minimum of 1800 words.
- Follow current APA guidelines for style and format, including a cover page and headings.
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