22 Aug For this Final Visual Analysis Project, you will chose Apple.com This paper needs to be at least five pag
For this Final Visual Analysis Project, you will chose Apple.com
This paper needs to be at least five pages in length using APA formatting; this length does not include images or the APA title/reference pages.
Be sure to substantiate your analysis ideas with quotes and information from at least four academic sources. may include any of the following:
- Robin Landa’s etextbook,
- Additional readings located under each module, and/or articles you find in our LLS – for additional help finding research articles click here to set an appointment.
In your final paper, remember to consider the effects the visual elements have on the viewers:
- Sensory Response – When analyzing the viewer’s sensory response to a particular visual, it is important to consider the visual elements that attract the eyes. Close your eyes when considering a visual. When you open your eyes, what are the first visual elements that you see? When analyzing a viewer’s Sensory Response, you may consider analyzing at least two of the following effects:
- Colors
- Lines
- Shapes
- Balance
- Contrast
- Perceptual Response – When analyzing a viewer’s perception of visuals, it is important to consider the audience. Consider who is or is not attracted to this type of visual communication. When analyzing a viewer’s Perceptual Response, consider at least two of the following effects:
- Target audience specifics (age, profession, gender, financial status, etc.)
- Cultural familiarity elements (ethnicity, religious preference, social groups, etc)
- Cognitive visuals (viewer’s memories, experiences, values, beliefs, etc.)
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