05 Jun GBM 489 Week 5 Learning Team Global Business Plan paper and Presentation
Write a 4,200- to 5,250-word Global Business Plan Paper for your target country.
Include the following in your Global Business Plan:
• Executive summary: recommendations and conclusions in one page
• Business description: current situation, unique features of the organization, business model, products or services provided, legal forms of organization, mission and vision statement, and overall strategy
• Market research: country risk analysis, needs assessment, global or regional business opportunities for all stakeholders, and competitive analysis
• Operations plan: modes of entry; value chain, such as logistics, purchasing, facilities, infrastructure, and so forth; organizational structure; modes of management; staffing; recruiting; training; compensation; expatriate policy; and cross-cultural factors
• Marketing plan: advertising, promotion, pricing, product, place, distribution
• Financial plan: capital budgeting analysis including at minimum the NPV and IRR
• Contingency plan: options and exit strategies
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Create a 15- to 20-minute oral presentation accompanied by 10–15 Microsoft® PowerPoint® slides illustrating your Global Business Plan.
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