26 Apr global marketing
The individual paper is designed for you to utilize the concepts of global marketing and determine an appropriate country
for your product/ company to enter. This assignment will be posted in the assignments section of the course. The paper should be a
minimum of 5 pages not including references but no more than 8. This paper is due by the end of Week 11
Guidelines for the paper:
Sections:
I- Introduction
This section should clearly state the 2-3 countries you are interested in and the name of the company or product
that you are looking to expand to into it. It is best for the product/ company to be fictitious since this will allow
you to focus more on the global aspect of the assignment and not get caught up in the product/ company. You can
certainly use a real product/company but do not let this be the bulk of your paper. ONE page and not U.S.A country
II- Company/ Product information
Describe the product/ company that you are going to introduce on a global level and explain why you chose this
company/ product. This is not a detailed section. This should be less than a page.
III- Region/Country information
Conduct research on each of the countries you have chosen with respect to the different aspects you would
consider in global marketing, such as tariffs, quotas, infrastructure etc… Be sure to discuss all the four factors ( Economic analysis, Infrastructure and technology, Government, and Socio-cultural factors) in
assessing global markets with regards to each of the 2-3 countries you have selected. Make sure that you cover all
factors for each of the countries. Do not select the U.S. as one of your countries. Do not select a City.
IV – Using the steps for entering a global market, compare and contrast the 2-3 countries and then discuss how you would
select the one country to enter from these 2-3 countries. This section should be the bulk of your paper.
IV- Conclusion
In this section, select a final country and explain why you think that your company/ product would be successful
in this region/ country. You may also realize that none of these countries work for your product or country but be
sure to explain why. TWO pages
You are not required to utilize the section headings in your paper however you may do so if you wish to since this will help with the
organization of your paper.
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