31 Oct GlobalMarketing
read the book chapter file GlobalMarketing.pdf and answer the following questions in a 3-5 pages.
Here are your instructions and assignment instructions:
1)Pick one (1) company from a recent ranking of the Fortune 500 group of companies that makes a product (not a service) and decide whether the company is marketing in a Global Marketing or International Marketing situation.
2)Use Figure 18.2 Five Modes of Entry Into Foreign Markets and describe how the company you chose in #1 above would use each of these modes.
3)On page 283 of the Global Marketing.pdf file begins a section called Socially Responsible Marketing. Has the company you chose in #1 above engaged in this type of marketing? Answer YES or NO and then describe why you chose your answer.
4)Provide references at the end of your paper.
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