05 Jul HEALTH SERVICE FINANCE
You have been asked to establish a pricing structure for radiology on a per-procedure basis. Present budgetary data is presented below:
Budgeted Procedures 10,000
Budgeted Cost$400,000
Desired Profit $80,000
It is estimated that Medicare patients comprise 40 percent of total radiology volume and will pay on average $38.00 per procedure. Approximately 10 percent of the patients are cost payers. The remaining charge payers are summarized below:
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| Payer | Volume % | Discount % |
|---|---|---|
| Blue Cross | 20 | 4 |
| Unity PPO | 15 | 10 |
| Kaiser | 10 | 10 |
| Self Pay | 5 | 40 |
| 50% |
Assume that the only change in the original example data is that Blue Cross raises their discount to 20 percent. What price should be set? (Points : 10)
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