28 Jun Healthy Fast Food – Market Research & Differentiation
Question
Healthy Fast Food:Market Research & Differentiation
For my group presentation we have decided on healthy fast food restaurant-Healthy fast. We will implement segmentation, targeting, positioning, market research, differentiation and four Ps. my part is market research and differentiation our product. I need some ideas about market research and differentiation strategies and implementing those strategies for our product. This is our simple outline:
Healthy Fast Food Restaurant- Healthy Fast
Target Market- Involved families. People already concerned with health. Upper-middle class to Upper Class. Whole Food eaters
Position- Quick healthy eating, for those too busy to cook.
Market Research- focus groups
– Database = income, family size, location
Coupons in Good Housekeeping, Family Circle, and Fitness Magazines…
Story- food fuels life, want our kids to have a long and healthy one
App.- Partner with My Fitness Pal.
Segmentation- income, geographic location, upper class suburban areas, West Chester
Ideas
– Webpage offers fun and active activities for families
– We say we are breaking the mold of fast food, have commercials promoting different family dynamics wanting to eat healthy?
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