17 Jul HIMALAYAN NEPALI INDIAN RESTAURANT SYDNEY
Himalayan Nepali Indian Restaurant Sydney
Indo-Nepali Restaurant Himalayan Nepali Indian Restaurant Sydney
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Executive summary
Himalayan Nepali Indian Restaurant SydneyThe report provides a deep description of the information on the environment and opportunity analysis of the Indo-Nepali Restaurant as related to the hospitality field. The business to get executed and thus ventured is the Indo-Nepali restaurant. The restaurant is said to be located in a busy are of Auburn, in New South Wales. The entire report cuts across the marketing plan and strategies of the ensuring that the business achieves its objectives in accordance to the key stakeholders who are the customers. There are various competitors to the Indo-Nepali restaurant which got the attention of undertaking SWOT analysis. The analysis was based on environmental analysis prior eh identification of the business strengths, weaknesses, opportunities and threats.
Indo-Nepali Restaurant
Environmental Analysis
Legal Factors
Good governance policies put in place will ensure favorable working environment for the management team at the restaurant and even the staff and customers at large. This includes proper taxation that the management team will have to not only easily pay but regularly comply with. On contrary, poor public policies set in legal institutions will mean unfavorable environment through over taxation hence bringing difficulty to the restaurant officials rendering good services.
Political Factors
New South Wales area enjoys a political stable environment that makes the restaurant get a conducive atmosphere to fully carry out its operations in order to fulfill the restaurants primary objectives set while opening the business.
Social and cultural factors
The fact that the location occupied by Indo-Nepali Restaurant is a culturally diversified place with over 50% residents being born overseas gives the restaurant a great opportunity to actually diversify the types of food prepared. However, this is not the case as the food prepared in this restaurant is purely Asian hence denies Non-Asians the freedom to munch on their favorite local food.
Economic factors
The infrastructure within the New South Wales location is actually of the great standard that will render smooth flow of services within the town. It is the good infrastructure that enables restaurant management easy way through to access the fresh food commodities from the market. This improved infrastructure will also enable customers to make quick travels to the restaurant in order to get their best services from the great staff at the restaurant.
Himalayan Nepali Indian Restaurant Sydney
The world inflation will always bring a significant challenge to the restaurant management team since it makes the decision makers in the restaurant incur reasonable extra charges that would otherwise have been used to promote the general growth of the Indo-Nepali Restaurant.
Target market:
The Indo-Nepali Restaurant has two main groups that the marketing department is focused on: geographic and demographic groups. These provide different segments that should show up in the restaurant premises for service delivery.
Geographic target market
Apart from the Australian natives living within and around New South Wales in Australia, the Indo-Nepal Restaurant management targets people from different countries such as India, Sri-Lanka, Nepal and China. It is due to this reason that the food mainly prepared in the restaurant is of Asian nature (Bowker, 2011).
Demographic
The space within the restaurant is actually spacious to enable accommodate different family sizes, friends and various business partners. This gives a room for accommodation of people of different ages, gender, and status. The food prepared in the Indo-Nepal Restaurant will actually serve people of different preferences and tastes as per their requirements. It should also be noted that, the Indo- Nepal Restaurant is actually open for all people in need of Asian food.
SWOT analysis:
According to Helms & Nixon (2010), SWOT analysis is a way of examining an organization strength, weakness, opportunity and threats using strategic tools thus providing the way forward on how to improve the business and meet its strategic objectives. The analysis will base on the Indo- Nepali cuisines found within the New So
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