29 Jun Hospital Marketing Comparison and Marketing Plan
Question
Hospital Marketing Comparison and Marketing Plan
Submit your completed Hospital Marketing Comparison and Marketing Plan Project to this assignment. Refer to the Hospital Marketing Comparison and Marketing Plan course project description for the project details and requirements, as well as the grading criteria
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA style and formatting (6th Edition).
Number of resources: Minimum of 5 resources.
Length of paper: Minimum of 10 typed double-spaced pages.
Font and font size: Arial, 10 point.
Instead provide an executive summary (or abstract) and a table of contents and then include an introduction to what will be discussed in the paper (introduce your facilities and let your reader know what you will be discussing about them all).
And then make 6 section labeled
Assesses the patient’s perspective of quality and services and summarizes these sources.
Analyzes market research in the health care environment to develop a marketing plan that is in line with a strategic plan and provides rationale for the marketing plan.
Analyzes competitive forces in the marketplace in determining strategy and summarizes the primary competitors.
Analyzes common internal sources of quantitative information utilized in strategic decision making and provides a brief summary of each source.
Analyzes critical strategic challenges facing the health care organization in a logical and sequenced order.
Analyzes the last new service offered at each hospital and summarizes how each was marketed.
And end your paper with a conclusion that ties up all that you have written.
So you can see that this is not a copy and paste assignment of your previous papers (they all just contribute to the 52% scoring that makes up the final project. You are using what you wrote in them to write this paper as per the bullet points above. U10a1 contributes 15%.
The information obtained from the hospital visit, Marketing contact interview, and website analyses should enable you to address the following points in the final project that you submit in Unit 10.
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