29 Jun How can a company hold marketing managers
Question
1.
How can a company hold marketing managers accountable for results when so many
elements in the marketing situation are be
yond their control?
2.
In what ways might an intern
al marketing strategy benefit a nonprofit organization? A
government agency that deals with the public?
3.
A typical marketing plan covers a calendar year. Given the rapid pace of change in
today’s environment, should companies switch to preparing marketing plans for shorter
periods, such as three o
r six months?
4.
What role
do key performance indicators play in preparing for marketing plan
implementation?
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