29 Jun How companies in the UAE undertaking Segmentation
Question
Course: Marketing Management. Year 2015-2016
Assignment: Group Course Work
Task: How companies in the UAE undertaking Segmentation, Targeting, Branding,
communication, and Positioning?
Deadline: Wednesday, 25th of November 2015. Question: Using the framework of Marketing Management, describe and present the
recent practices of marketing in the UAE companies related to segmentation, targeting, branding,
communication and positioning strategies. Try to recommend a new strategy that might help the
Managers in your company to lead the UAE market.
Managing the group work
A group should normally include 3-5 members. You can choose students you want to work with to form
one group. A name list, which includes name and email account of each member of your group, should
be submitted to the course coordinator, Dr. Hassan Hassan, by 17.00 p.m. on Monday 19th October or
Wednesday or 21th October, 2015. If you could not find a group by then, the course coordinator will
assign you into one group.
You may experience difficulties in getting adequate contribution from individuals in your group, but it is
expected that team members will be sympathetic towards anyone who is failing due to problems of
personal nature and try to resolve any problems facing within the team. However, if there is consensus
amongst the rest of the group that reasonable efforts have been made to ensure contribution and one
member still does not contribute, then you can bring the case to the attention of the course coordinator,
who will investigate and make final decision.
It is difficult to think of circumstances in which the late submission of group work would be deemed
reasonable. One of the perceived strengths of group work is that it allows groups to cope with setbacks
that sometimes affect individual students.
Excuses like “the person supposed to be doing that part has gone off sick” are unlikely to be accepted.
You should prepare far enough in advance and have planned things well enough to allow other group
members to cover omissions by individuals.
As a general rule, DO NOT leave the group work until the last minute.
Good luck!
Dr. Hassan Hassan
Course Coordinator of 0504606 (Principles of Marketing)
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