21 Aug *How do the elements of the marketing mix align w
*How do the elements of the marketing mix align with the four strategy categories in the left-hand column? I do agree and believe that the mix aligns with the strategy categories. It is a popular and necessary product offered at most gas station/convenience store. Nevertheless, I am inclined to think that the global plan is not to just sell the water and other drinks, sparkling water, etc., but also to persuade and lure the consumers to come into the store as they purchase gas and any other items. In addition, I am certain that as the strategy to entice/encourage customers to buy the product on sale which will ultimately promote customers to come into the grocery store and parent grocery store. This is where more customers will buy the product creating a higher volume of traffic and where the bulk of the revenue will be made.
*Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column? Absolutely eyes. Yet again, it is a popular, necessary and low-cost merchandise, nonetheless, it could lead to an upsurge of traffic to the grocery store sales and also the convenience store, creating an increase in the number of regular customers, also causing repeat shoppers for both the gas station and grocery stores. In addition, it offers a Chopper Shopper Rewards program that allows the customer to earn points and pay the gas at a lesser value and also the points can be used at the grocery store to purchase discounted food. This program will allow customers to receive in the mail a five percent discount certificate to buy any product. It also allows you to choose how you are rewarded as sign up, saving five percent in food or use the accumulated points or save on the purchase of fuel. A total of one thousand points can be earned for every dollar spent.
*Do you see room for improvement? How would this assessment be different for other types of customers? There are customers that simply don’t purchase water and rather are interested in soft drinks. Most individuals are not health conscious and therefore may not be interested in this program. The offer should also include other types of drinks options in order to attract this group of customers. Even though this option is advantage health wise, it would also be beneficial to pursue non-healthy options as an option and choice. If this is done, customers will be encouraged to purchase both types of drinks, promoting and reaching the health conscious customers plus the traditional base clients which will buy easy access fountain drinks creating revenue growth and increase in sales. And by growing the number of gas stations that may want to tap into this offer, again promoting clientele growth which could lead to the increase of customers at the parent grocery store.
Reference:
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.