12 May HOW DOES SUCH A CORPORATION AS GENERAL ELECTRIC USE THE CONCEPT INVOLVED IN THE REVISED PAYOFF MATRIX ABOVE IN ITS MARKETING STRATEGY?
Suppose that the profits for discount strategy for both Ace and Baumont are reduced to $8 millions from the current profit of $16 million respectively. The revised payoff matrix is shown below.
Baumont Corporation
No Discount Discount
No Discount ($10mil $10mil) (-$4mil $8mil)
Ace Corporation
Discount ($8mil – $4mil) ($4mil $4mil)
What would be the optimum strategy for each and why?
g. What fundamental changes took place in the revised matrix above which made the situation quite different from the original payoff matrix at the beginning? Please be succinct and to the point in your explanation.
h. How does such a corporation as General Electric use the concept involved in the revised payoff matrix above in its marketing strategy? Be specific in your explanation.
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