19 Jun HOW EFFECTIVE HAS MATTEL BEEN AT ENCOURAGING ETHICAL AND LEGAL CONDUCT BY ITS MANUFACTURERS?
Case Analysis: “Mattel Confronts Its Marketing Challenges” To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment. To prepare for this level of analysis, first read “How to Analyze a Case” in the W1 lesson folder.
This Week’s Case
“Mattel Confronts Its Marketing Challenges” (located in textbook appendix)
After reading, reviewing and analyzing the case study write a paper on the ethics and responsibilities of Mattel. Within your paper be sure to answer the following questions:
1. What special obligations do children’s products manufacturers have to consumers and society?
2. How effective has Mattel been at encouraging ethical and legal conduct by its manufacturers?
3. What changes and additions would you make to the company’s global manufacturing principles?
4. To what extent is Mattel responsible for issues related to its production of toys in China?
5. How might Mattel have avoided these issues?
6. Explore how laws have been changed or written as result of Mattel’s issues.
The requirements below must be met for your paper to be accepted and graded:
• Write between 750 – 1,250 words (approximately 3 – 5 pages)
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