12 May HOW IMPORTANT HAS MINUTECLINICS PLACE (DISTRIBUTION)STRATEGY BEEN TO THE COMPANYS SUCCESS?
Read Attached case study. Answer questions about a paragraph each question1. Describe how MinuteClinic puts the following promotionstrategies to work for them: stressing tangiblecues using personal information sources creating astrong organizational image and engaging in postpurchasecommunication. What else could they try?2. Are MinuteClinics services customized or standardizedfor patients? Do they incorporate any elements ofmass customization?3. In what way did MinuteClinic demonstrate reliabilityand responsiveness during the flu outbreakin Minnesota? How did it impress customers withtangible physical evidence that the clinics cared aboutthem?4. How important has MinuteClinics place (distribution)strategy been to the companys success? Which elementsdoes MinuteClinic focus on with its marketingmix? Why?
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