03 Jun HOW IS IT BETTER THAN WHAT IS CURRENTLY USED/DONE?
Visit the 2018 Edison Best New Product Award Winners at the link provided below. These awards recognize firms that have developed innovative new products or services. https://www.edisonawards.com/winners2018.php (Links to an external site.)Links to an external site. Select one of the 2018 award winners that have both a “View Website” and a “View Video” link. Review both the website and the video. Give a brief introduction to the product/service you viewed. To be successful, a “product” must by definition “create value.” Clearly explain what value you think your Edison award-winning product/service provides. How is it better than what is currently used/done? Discuss your thoughts regarding the other three aspects of the marketing mix for your Edison award-winning product/service including, (1) where you would sell it, (2) how you would price it, and (3) how you would promote it.
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