26 Jun HOW IS THE MARKETPLACE FOR PROVIDING IN-VEHICLE RADIO ENTERTAINMENT CHANGING?
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Here are the guiding questions for Sirius XM Radio. Remember to read these questions first, then write your response, THEN SUBMIT YOUR CASE ANALYSIS USING APPENDIX I IN THE COURSE OUTLINE:
1. What is your assessment of the strength of competitive pressures that Sirius XM must contend with as a provider of radio entertainment services (principally for motor vehicle owners)? A five forces analysis should be used to develop your answer to this question. Which competitive forces are strongest? Weakest?
2. How is the marketplace for providing in-vehicle radio entertainment changing? What are the underlying drivers of change? Are these driving forces acting to make the business of a satellite radio provider such as Sirius XM more or less attractive from the standpoint of competitive intensity and potential for good profitability?
3. What does a SWOT analysis reveal about Sirius XM’s overall situation as of 2014?
4. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Sirius XM is employing?Case 11 Teaching Note Sirius XM Satellie Radio Inc. in 2014
5. What is your evaluation of Sirius XM’s financial performance during the 2010–2013 period (as shown in case Exhibit 2)? Table 4.1 in Chapter 4 provides guidance on doing financial statement analysis; you should become accustomed to using the financial ratios in Table 4.1 as guides for evaluating a company’s financial performance.
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