12 May HOW WILL YOU CONDUCT YOUR STUDIES AND WHAT WILL YOU BE MEASURING?
It’s time to complete your Marketing Strategy – Part 3 by detailing your Marketing Communications Strategy and your Marketing Research Plan.
In 1-2 pages, provide the following information. Remember to include at least one research source – citing your reference at the end in APA format.
Marketing Strategy – Part 3
1.Marketing Communications Strategy: Your communications strategy must incorporate traditional methods, as well as methods using the Internet and Social Media. Describe in detail the elements of the promotion mix that you will use to promote your product.
2.Marketing Research: Describe your plans for market research. What will be your approach and which tools will you use? How will you conduct your studies and what will you be measuring?
**I will attach the previous papers as this is a serries with the made up company info
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