18 Jun HOW WOULD YOU DESCRIBE A RATIO ANALYSIS?
How would you describe a ratio analysis? Is each of its components necessary? Which of the figures would you identify as being more beneficial for the general manager of a major hotel? Why are these figures so important? Choose a classmate’s response that is different from yours and provide a convincing argument on why your choice of figures is more important.
Examine the Trend Report on p. 71 (Ch.3) of Hospitality Financial Management. Explain the importance of the trend analysis document. In what ways will this information aid the business owner? Is this information really necessary, or can a hotel owner be successful without it? Explain your reasoning. What additional information do you feel is important enough to add to this report? Is there any information you would take out to make it easier to understand?
The Peabody Hotel is a full service hotel located in a city with a population of 450,000. The hotel recently underwent a major renovation in which all of the guest rooms, the lobby, and meeting rooms were brought up to date. The owner of the property thought the renovation would boost the business, but so far the hotel is not meeting budgeted goals. The owner has challenged the current management to shape up, or he will find a new management company who can meet his expectations.
Ms. Beth Samuelson, the current general manager, is worried she may lose her job if she does not meet the projected goals, so she has turned to her fellow managers for help. The controller mentioned she should look into profit flexing and cost-volume-profit analysis.
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