23 Jun I would like the essay to fo
I would like the essay to follow the outline below (introduction has been included): If you believe that there should be amendments then please do so at your discretion.1 INTRODUCTION:The present research question examines what investment strategies should be considered for starting a restaurant business in the UK. As the research being carried out focuses on a new entrant within the UK restaurant market, this paper shall address the bilateral influences on investment strategy. The first being, assessing the bearing external environmental factors have on decision making. This includes economic trends and market conditions. The second, exploring the internal factors within small businesses, specifically restaurants, which may affect investment strategies. This entails management practice, style and branding. Prior to elaborating on the aforementioned research areas the matter of definition shall be investigated and identified.2 DEFINITIONS:2a-What is an investment/investment strategy?2b-What is a small business?3 EXTERNALENVIORMENTAL RESEARCH:3a-UK Economic Conditions i.e. growth, incomes spent on leisure and eating out.3b- Market Saturation/Competition3c- Future Economic Prospects/Looming Brexit4- INTERNAL/RESTAURANT & SME SPECIFIC RESEARCH:4a- Importance of Branding & Marketing style4b- Management PracticesREFRENC
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