29 Jul IDENTIFY A PRODUCT OR SERVICE THAT YOU WANT TO MARKET.
Assessment Task 1 Gather Information about Market Segment & Consumers
Instruction:
This assessment requires that the candidate gather this information and develop a portfolio and presentation that includes the following:
1. A market segment profile.
2. A preliminary profile of consumers in that segment.
3. A product or service profile.
4. An explanation of the alignment between the product/service and the consumer profile.
In undertaking this assessment you are to identify a product or service that you want to market. It may be an existing product or service or one that you want to create. You are free to make this choice.
You are to identify and describe your market segment and identify and apply relevant information gathered from a number of sources to develop the above profiles and descriptions.
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