13 Jun IDENTIFY AN EPISODE OF STRATEGIC CHANGE FOR LOREAL AND OUTLINE WHY THE STRATEGIC CHANGE WAS NECESSARY?
Identify an episode of strategic change for Loreal and outline why the strategic change was necessary?
Based the case of this article:
http://www.cosmeticsdesign-europe.com/Business-Financial/L-Oreal-unveils-three-pronged-strategy-for-future-growth
and apply the following reading
(LMQG)-Ch. 6 (6.2 Tushman, Newman & Romanelli -Convergence and Upheaval: Managing the Unsteady Pace of Organisational Evolution; 6.3 Quinn & Voyer – Logical Incrementalism: Managing Strategy Formation
Agarwal, R. & Helfat, C. (2009) Strategic renewal of organizations, Organization Science, 20, 2: 281-293.
Balogun, J. (2006) Managing Change: Steering a course between intended strategies and unanticipated outcomes, Long Range Planning, 39, 1: 29-49.
Beer, M. & Nohria, N. (2000) Cracking the Code of Change, Harvard Business Review, 78, 3: 133-141.
Dunphy, D. & Stace, D. (1993) The strategic management of corporate change, Human Relations, 46, 8, 905-920.
Hope Hailey, V. & Balogun, J. (2002) Devising Context Sensitive Approaches to Change: The example of Glaxo Wellcome, Long Range Planning, 35: 153-178.
Kotter, J. P. (2007) Leading Change: Why transformation efforts fail, Harvard Business Review, 85, 1: 96-103. (reprinted original 1995, HBR, 73, 2: 59-67).
Kotter, J. P. (1996) Leading Change, Harvard Business School Press.
Pettigrew, A. M. (1987). Context and action in the transformation of the firm. Journal of Management Studies, 24, 6: 649670.
Pettigrew, A. M. (2012). Context and action in the transformation of the firm: A reprise. Journal of Management Studies, 49, 7: 1304-1328.
Pettigrew, A. & Whipp, R. (1991) Managing Change for Competitive Success, Blackwell.
Rindova, V.P. & Kotha, S. (2001) Continuous Morphing: Competing through dynamic capabilities, form and function, Academy of Management Journal, 44, 6, 1263-1280.
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