15 May IDENTIFY AND DESCRIBE TRENDS IN TECHNOLOGY INFLUENCING AV DESIGN
Management style not report style, so put in tables/ charts with short paragraphs only. No lengthy essay report style required here.
Note: No bullet points, proper paragraphs
Assignment: Consumer Persona (Brief guideline on what the assignment is about)
- Evaluate the market and competitive landscape for autonomous vehicles
- Identify and describe trends in technology influencing AV design
- Determine and profile a key consumer target market for the company to focus on
- Develop a design persona around which to develop AV (please note it is not developing a new product)
- Brand chosen is Mercedes-benz
What is required in the assignment?
- Markets – what does the competitive landscape for Autonomous Vehicle (AV) look like?
- What are the main product market segments?
- Who are the major competitors and what are their AV products
- What are the trends in the AV being developed and launched
What writer has to answer:
1.Executive Summary
- Introduce Mercedes-benz: (100 words)
–A brief history about mercedes-benz including what they do, their market share and explanation on why we chose mercedes-benz for our AV car
- Market Analysis (150words, Please indicate visuals and support with short paragrahs in a table format)
–Include main product market segment such as what the company offer, their competitive strategy looking at micheal porter 5 forces (cost leadership, niche, differenttiation or focused)
-what are their strengths in the market?
- Major Competitors (Please insert visuals and support with short paragrahs of 80 words each (80×3=240words)
–briefly describe the 3 competitor’s background and Main product market segment competitors offer
- State what are AV trends developed and launched over the years by competitors(150-190words, Please put it in a table format)– Example market trends of electronics invades car > electric car (hybrid car) > disruption
- Come out with a Perceptual Map Analysis of Mercedes-Benz vehicle and a short description / 1 paragraph of the map (40-50words)
- What are the main technology trends in technology influencing AV design?
- Traditional design vs. New design
- Trends likely to influence AV design over the next 5 years
What writer has to answer:
- Compare Technology design, past and present or also known as the Traditional vs New automotive vehicle design (Do this in a table format in bullet point format (50-60words)
– Include product features and insert visual and graphs of technology growth
– Trends influence AV design ( Emerging and New)
(e.g. 360 panoramic camera, sensor technology, car interior, software and connectivity, size of vehicle changing over the years? The features improvement?)
-Need to reseach and think through the relevant time periods and features
- Predict the trend of AV the technology or design in the next 5 years in short paragraphs (100-200words)(Must be related and influence to your topic) IMPORTANT.
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