12 May IDENTIFY AND DISCUSS THE SPECIFIC PRODUCT TO ATTRACT YOUR CHOSEN SEGMENT.
You should consider your existing destination allocated in 2014/2015 or consider one of the following:
Birmingham, UK
Dresden, Germany
Palma de Mallorca
Amsterdam
You are asked to write an individual report outlining a suggested marketing strategy focusing in detail on one target markets
You should include the following:
Identify and discuss the specific product to attract your chosen segment.
Clearly identify the image and positioning strategy required for this target audience
Clearly outline a tactical marketing campaign, discussing in detail any relevant marketing mix activity. You should make specific reference to any promotional/communications mix activity and consider any specific interactive marketing needs, taking into account latest best practice of e-marketing techniques.
You should discuss any potential issues/problems with the implementation of your ideas.
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