30 Apr IDENTIFY AND EVALUATE THE CONTEMPORARY ISSUES THAT MAY AFFECT THE INTERNATIONAL MARKETING ENVIRONMENT
Module Title: International & Global Marketing 1
please finish on time , this essay is very important for me
and give me a draft about 500 word in 24 hours , my tutor want to have a meeting see my draft .
Learning Outcomes Covered
1: Critically evaluate the foreign market entry strategy process.
4: ‘Identify and evaluate the contemporary issues that may affect the international marketing environment.
Assessment Task
Produce a 2000 word portfolio, written in report style & appending relevant evidence, which provides a critical evaluation of a foreign market selection and entry strategy process of a company of your choice within the last 2 years.
Guidance:
• Introduce your portfolio report – Select a company which has recently entered a new international market; briefly identify the choice of market entry method it used to gain access to that new market; identify (not justify) the target market.
• Using credible secondary research and applying relevant theoretical underpinnings critically analyse the target countrys marketing environment (e.g. opportunities/levels of risk) to justify why that country, and target market, may have been selected.
• Critically evaluate the issues which may have impacted upon the choice of market entry method
• Conclude – stating if this was the best entry method to use in light of what is discussed in the report.
• Use credible secondary research and apply and critically evaluate relevant theoretical underpinnings
Specific Criteria / Guidance
? Knowledge and understanding of issues (and risks) within the Companys contemporary international marketing environment (30%)
? Knowledge and understanding of the range of issues impacting on market entry decisions (30%)
? Ability to critically evaluate and demonstrate evidence of wider academic reading and research into current global market environment issues and market entry strategy (20%)
? Referencing – quality of APA referencing throughout; use & application of a range of sources (10%)
? Quality & Presentation of written work –Report format: (numbered subheadings, introduction, conclusion, recommendations, page numbers)? (5%)
? Level of communication (spelling, grammar, punctuation, syntax) (5%)
Please refer to the individual RUBRIC marking criteria relating to this assessment below:
Key Resources/Reading
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