09 Jun IDENTIFY AND EXPLAIN AN ETHICAL ISSUE IN MARKETING RESEARCH
You have been tasked with selecting an external supplier. List five guidelines you would use and how they would help you select the right supplier.
Question 7
Identify and explain an ethical issue in marketing research that relates to each of the following roles: 1) the client, 2) the supplier, and 3) the respondent (provide three in total). Give your rationale for why you selected these particular issues.
Question 8
Visit the Web sites of the top three marketing research firms in Table 1.2 of the textbook. Write an essay describing the services offered by these firms. What deductions can you make about the structure of the marketing research industry based on the information provided by these firms?
Reference
Malhotra, N. K. (2010). Marketing research: An applied orientation (6thed.). Upper Saddle River, NJ: Prentice Hal
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