12 May IDENTIFY NEW OPPORTUNITY FOR GROWTH AND DEVELOP A MARKETING COMMUNICATION STRATEGY FOR A&F BRAND IN A EUROPEAN MARKET OF YOUR CHOICE.
A. Critically evaluate Abercrombie & Ficth marketing strategy in Europe (segmentation, targeting, positioning) as outlined in the case study)
B. Conduct a review of A&F marketing mix adopted in the European market and recommend a course of action to whether standardise or adapt the product mix in the european market.
SECTION1: Critical review of the marketing mix
SETION2: Recommended product mix strategy
SECTION3: rationale
PART TWO
C.Critically appraise A&F experiential strategy outlined in the case study as well as taking into consideration the recent defining sales in 2015.
SECTION 1: critical appraisal
D. Identify new opportunity for growth and develop a marketing communication strategy for A&F brand in a European market of your choice.
SECTION1: Opportunities for growth
SECTION2: Recommended marketing communication and rationale
E. Should the A&F brand stick to its exclusive distribution policy or extend its distribution channels in European countries?
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