13 Jun IDENTIFY ONE (1) SOUTH AFRICAN COMMUNITY-DEVELOPMENT INITIATIVE THAT HAS A STRONG MEDIA PRESENCE.
€œWe can thus say that for any activity (economic development, organising migrant farm workers, mobilising for minority rights, elderly care, the environment, cultural rights, or better schools) to be called community development, the activity must be animated by the pursuit of solidarity and agency.â€
(Bhattacharyya, 2004, p.14).
Community development and ethnic stereotyping have a long history in Africa and has left deep scars on how development is approached.
Identify one (1) South African community-development initiative that has a strong media presence. Use their media communication to evaluate their aims and impact in a well-structured argument (750–1 000 words):
Provide a short explanation of your chosen initiative in order to contextualise the essay for the reader;
Provide a short description of the media campaign used (you are welcome to include examples from the
campaign in an appendix);
Outline the aims and impact of the initiative.
Base your evaluation on the following readings:
Jnanabrata Bhattacharyya’s (2004) Theorizing Community Development; and
O’Shaughnessy and Stadler’s (2012) Chapter 22: Ethnicity, Ideology and the Media.
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