12 May IDENTIFY THE KEY CONCEPTS OF MARKETING AND ITS FUNCTION IN SOCIETY
Identify the key concepts of marketing and its function in society.
•Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.
•Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.
•Understand customer relationship management.
•Determine the elements of marketing research.
•Determine the factors affecting the behavior of consumers and commercial / organizational buyers.
•Understand the key elements of business marketing including product, price, distribution, and promotion.
•Use technology and information resources to research issues in marketing.
•Write clearly and concisely about marketing using proper writing mechanics
•Identify the key concepts of marketing and its function in society
•Understand the key elements of business marketing including product, price, distribution, and promotion.
•Use technology and information resources to research issues in marketing.
•Write clearly and concisely about marketing using proper writing mechanics.
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