12 May IDENTIFY THE SERVICES THAT SHOULD BE OFFERED BY QUEEN ZARIA BRAND.
Queen Zaria” is New Zealand based online company selling speciality Lingerie for breast cancer survivors. CEO, Kamya, 24 is a Commercial Pilot and a breast cancer survivor. She struggled to find bras after her operation in 2015. Believing in women empowerment and self-dignity she took up the challenge to help other women struggling with this issue and started this company. Read more details about the company at https://queenzaria.co.nz/
The brand intends to have physical outlets in Auckland and Melbourne and are keen to present a cohesive top- notch service to ensure brilliant ‘Word of Mouth’ reputation. In this assignment students are required to analyse how the digital brand can integrate its services with a ‘Brick and Mortar’ store and ensure excellent support for the digital brand.
1. Identify the services that should be offered by Queen Zaria brand.
2. Identify the steps Queen Zaria brand needs to take to ensure excellent ‘Word of Mouth’ at the point of customer contact.
3. Give reasons why digital marketing may not work well for all segments.
4. Suggest how the brand may use traditional marketing communication to supplement their digital presence in the Melbourne market. Remember that this is a new brand for a niche market (targeting only breast cancer survivors & not the general public). Hence think outside the square & using creative thinking to suggest things like getting in touch with the cancer ward at hospitals etc.
Students are to apply Marketing and Services Marketing theory and concepts learnt in class and make recommendations
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.