28 Jun If a manufacturer produces an acceptable product
Question
1-(TCO D) If a manufacturer produces an acceptable product, but fails to provide adequate instructions for use or warnings against particular use, then this could be considered (Points : 5)
negligence.
brand endangerment.
unethical.
a source of injury.
2.(TCO D) An untrue claim that led to injury is (Points : 5)
warranty violation.
strict liability.
negligence.
misrepresentation.
.3.(TCO F) If a product is designed for disassembly, it is designed for (Points : 5)
customer needs.
differentiation.
ease of manufacturing.
the environment.
4.(TCO F) Direct participants in the design process include all of the following, except (Points : 5)
manufacturing engineers.
design consultants.
research and development.
system designers.
5.(TCO I) Level-one factors in scoring models include (Points : 5)
objectives.
sales figures.
chances of success.
product advantages.
6.(TCO I) A firm can identify unsatisfied market segments through (Points : 5)
benefit segments.
PIC.
brainstorming.
test marketing.
7.(TCO C) Reverse brainstorming is (Points : 5)
a problem-analysis procedure.
an internal source of problem.
a form of scenario analysis.
a wild-card event.
8.8.(TCO C) Allegiance to functional area and social cohesions are (Points : 5)
barriers to firm creativity.
obstacles in idea generations.
enablers of firm creativity.
enablers of idea generations.
9.9.(TCO C) Outside sources of new product concepts include all of the following, except (Points : 5)
lead users.
resellers.
producibility engineers.
inventors.
10.(TCO E) Market worth, firm worth, and competitive insulation are (Points : 5)
factors used in an early rough screen.
part of the PIC.
part of the marketing plan.
factors used for developing the budget.
11.(TCO E) Protocol checks, prototype tests, concept tests, and product use tests are used in (Points : 5)
development.
launch.
concept generation.
opportunity identification.
12.(TCO E) In the new product process, evaluation (Points : 5)
takes place just before launch.
takes place twice during the process.
is ongoing.
takes place on an ad hoc basis.
13.(TCO B) The strategic elements in product development are (Points : 5)
new products process, product innovation charter, and product platform.
product platform, new products process, and product evaluation system.
product innovation charter, product platform, and new products process.
new products process, product portfolio, and product innovation charter.
14.(TCO B) A set of systems and interfaces that form a common structure is a (Points : 5)
product platform.
product portfolio.
product charter.
product matrix.
15.(TCO H) In market testing, where the adventure has very little risk, and thus, a costlier method is not defendable, you should use (Points : 5)
product use testing.
test marketing.
speculative sale.
simulated test marketing.
16.(TCO H) Informal selling, direct marketing, and minimarketing are all forms of (Points : 5)
pseudosales.
full sales.
test marketing.
controlled sales.
17.(TCO G) A launch tactic that is effective for new and controversial technologies with high perceived usage risk is (Points : 5)
technical support for distributors.
publicity.
introductory pricing.
distribution incentives.
18.(TCO G) Launch tactics that include penetration pricing, slow product deletion, risk-based promotion, and intensive distribution are appropriate for a product that is (Points : 5)
low relative advantage, low compatibility.
high relative advantage, low compatibility.
high relative advantage, high compatibility.
low relative advantage, high compatibility.
19.(TCO G) Product improvements focus on stimulating (Points : 5)
primary demand.
replacement demand.
secondary demand.
selective demand.
20.(TCO A) The best way to accelerate the product process is by (Points : 5)
increasing the size of the team.
overlapping activities.
skipping testing.
outsourcing part of the process.
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