26 Jul IF THE PRESIDENT IS RIGHT WHAT WILL BE THE EFFECT ON THE COMPANYS MONTHLY NET OPERATING INCOME OR LOSS?
PEM Inc. Show more Due to erratic sales of its sole producta high-capacity battery for laptop computersPEM Inc. has been experiencing difficulty for some time. The companys contribution format income statement for the most recent month is given below: Sales (19500 units $30 per unit) $ 585000 Variable expenses 409500 Contribution margin 175500 Fixed expenses 180000 Net operating loss $ (4500) Required: Required: 1. Compute the companys CM ratio and its break-even point in both unit sales and dollar sales. 2. The president believes that a $16000 increase in the monthly advertising budget combined with an intensified effort by the sales staff will result in an $80000 increase in monthly sales. If the president is right what will be the effect on the companys monthly net operating income or loss? (Use the incremental approach in preparing your answer.) 3. Refer to the original data. The sales manager is convinced that a 10% reduction in the selling price combined with an increase of $60000 in the monthly advertising budget will double unit sales. What will the new contribution format income statement look like if these changes are adopted? 4. Refer to the original data. The Marketing Department thinks that a fancy new package for the laptop computer battery would help sales. The new package would increase packaging costs by 75 cents per unit. Assuming no other changes how many units would have to be sold each month to earn a profit of $9750? (Do not round intermediate calculations.) 5. Refer to the original data. By automating the company could reduce variable expenses by $3 per unit. However fixed expenses would increase by $72000 each month. a. Compute the new CM ratio and the new break-even point in both unit sales and dollar sales. (Use the CM ratio to calculate your break-even point in dollars.) b. Assume that the company expects to sell 26000 units next month. Prepare two contribution format income statements one assuming that operations are not automated and one assuming that they are. c. Would you recommend that the company automate its operations? Yes No Show less
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