29 Jun Imagine you have the sole marketing rights to a new
Question
Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet Site, which you will advertise on late night television. You are also hoping to obtain free publicity in men’s fashion magazines. You are planning to sell a 16-ounce bottle for $24.99 plus $7.99 shipping and handling. Using the information provided, identify each element of your marketing mix.
Identify the target market for your shampoo IN DETAIL. Describe the demographics and psychographics of the target market separately by giving some specific examples of your own.
How can you use relationship marketing to increase sales for this product category? Please use specific examples of CRM to illustrate your answer. The more different examples you can provide the better. The more strategic choices you make the better your answer will be. PLEASE EMPHASIZE CURRENT MARKETING LANDSCPAE WITH A FOCUS ON DIGITAL MEDIA (SOCIAL, MOBILE, LOCAL ETC.)
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