11 Oct impact and value created
1. One of the reasons that firms expand across borders is to expand the impact and value created by their strong brands. Pick a local company and develop a vision for how it can expand its brand globally. What seem to be the opportunities and barriers to doing this? Review the short YouTube video on global branding by Sanjay Sood, a UCLA professor, and see how you might qualify your recommendations. The video is at
2. Outsourcing and offshoring are important parts of international strategy, yet they also have a clear
Ethical dimension. View the trailer for Outsourced: The Movie at and the opening sample video clips (starting with “Todd’s First Training”) at . What stereotypes do the videos highlight? What does it appear Todd is learning from this experience?
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