28 Jun Importance of Marketing Research Process – What is Marketing
Question
Importance of Marketing Research Process
You are a marketing manager who has been asked to present a PowerPoint presentation to your employees on the marketing research process. Prepare at least a 15-slide PowerPoint to explain to your employees about the marketing research process. Your PowerPoint presentation must include the following:
Title and Business Name
What is Marketing Research?
Explain the Importance of Marketing Research.
Describe your marketing goals and objectives.
Explain each of the 6 steps of the marketing research process and be sure to apply them to your presentation.
Making a Decision and implementing your action plan.
List of References using APA format. Include at least three resources, one of which may be your textbook.
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