Chat with us, powered by LiveChat IN A COMMODITY MARKET, IF PRICE IS THE ONLY TRUE MEANS OF DIFFERENTIATION, WHY SHOULD A FIRM CARE ABOUT QUALITY? | Writedemy

IN A COMMODITY MARKET, IF PRICE IS THE ONLY TRUE MEANS OF DIFFERENTIATION, WHY SHOULD A FIRM CARE ABOUT QUALITY?

IN A COMMODITY MARKET, IF PRICE IS THE ONLY TRUE MEANS OF DIFFERENTIATION, WHY SHOULD A FIRM CARE ABOUT QUALITY?

Many markets (product) are of a commoditized nature today. Does customer relationship management (and its focus on quality,
value, and satisfaction) make sense? In a commodity market, if price is the only true means of differentiation, why should a firm
care about quality? In such a market, what can a firm do to impact customers’ overall perceptions of value in doing business with
the firm?
(2) Clearly and thoroughly explain the relationship between an organization’s marketing strategy and customers’ perception of value
in the customer-organization relationship
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