29 Jun In light of continuous focus on planning marketing
Question
In light of continuous focus on planning marketing strategies to reach objectives, the most sensible approach to budgeting promotion expenditure is:
Answer basing the budget on the job to be done.
basing the budget on any uncommitted revenue.
setting the budget as a certain number of cents or dollars per sales unit.
matching expenditures with competitors
A professional salesperson:
Answer is only expected to “get rid of the product.”
has only one basic job, which is to communicate the company’s story to customers.
may be given a title such as field manager or market specialist.
is expected to overcome the customer’s objection–whatever it may be.
Which of the following statements BEST describes good salespeople?
Answer Good salespeople are born with inherent selling traits and need little training.
All salespeople need training in order to be good at sales.
Good salespeople learn best with interactive Web training programs.
Good salespeople should get acquainted with the firm’s best customers immediately upon hire
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