21 Aug In our chapter reading this week, we learned A LO
In our chapter reading this week, we learned A LOT about various ways firms can expand and partner to enter other markets and be on the global stage. We also read about many failures from the large firms that “should have known better”.
Many global retailers are targeting China, India, and other emerging markets. In our text, we are introduced to four major strategies for global expansion, described in Figure 12-4 below:
YOUR QUESTION TO ANSWER: Consider the company your team is using for the term project COMPANY chosen is Chewy online pet store . What would be the most likely entry strategy for your firm to use given the country you have chosen to enter? Justify your answer.
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