11 May IN WHICH STEP OF THE BUSINESS BUYING PROCESS IS THE BUYING CENTER AT ABC KIDS WORLD ENGAGED?
Consumers arrive at attitudes toward different brands
through some evaluation procedures. Which of the following describes how this
happens?
a. Consumers use careful calculations and
logical thinking.
b. Consumers sometimes do little or no
evaluating; instead, they buy on impulse and
rely on intuition.
c. Sometimes consumers turn to friends for
advice.
d. Some consumers are brand-loyal.
e. all of the above
2.
Bill thought he had received the best deal on his new
car. Shortly after the purchase, Bill started to notice certain disadvantages
of his new car as he learned more about other cars available. Bill is
experiencing ________.
a. postpurchase culture
b. selective perception
c. postpurchase cognitive dissonance
d. purchase decision
e. information evaluation
3.
Cameron loves to know about and purchase the most
up-to-date technological gadgets. Among his friends, he is almost always the
first to own the newest electronic product. Often the products that Cameron
buys become adopted by large groups of consumers, but occasionally Cameron will
purchase a product that is adopted by only a small portion of the population. To
which of the following adopter groups does Cameron belong?
a.
innovator
b.
early adopter
c.
early majority
d.
late majority
e.
laggards
4.
As a purchasing agent, Benni Lopez buys goods for use
in the production of products that are sold and supplied to others. Benni is involved in ________.
a. consumer buying behavior
b. post-purchase dissonance
c. retail buyer behavior
d. business buyer behavior
e. interpretive business research
5.
Annie Laurie works for Arrow Star, a wholesaler and
retailer of outdoor furniture. Her job
is to acquire goods to resell and rent to other retailers and consumers at a
profit. Annie is involved in
________.
a. consumer buyer behavior
b. corporate buyer behavior
c. e-procurement
d. business buyer behavior
e. interpretive business research
6.
Kroger buys a lot of cranberry products at Christmas
due to high consumer demand. This is an
example of ________ demand.
a. joint
b. derived
c. elastic
d. fluctuating
e. inelastic
7.
You regularly purchase cleaning supplies for your
custodial staff. This purchase is a
________.
a. modified rebuy
b. new task
c. straight rebuy
d. modified straight rebuy
e. consumer buy
8.
You call in a department manager to assist in a
purchase of industrial equipment. You
are considering a change in product specifications, terms, and possibly
suppliers. This is most likely a
________.
a. modified rebuy
b. new task
c. straight rebuy
d. solution selling
e. value analysis
9.
Which of the following types of stimuli is part of the
model of business buyer behavior but not part of the model of consumer
buyer behavior?
a.
economic
b.
technological
c.
cultural
d.
competitive
e.
self-conceptual
10.
Members of the buying center at ABC Kids World are
drawing up a list of desired toy supplier attributes and their relative
importance. Next, they intend to compare several suppliers to these attributes.
In which step of the business buying process is the buying center at ABC Kids
World engaged?
a.
supplier search
b.
proposal solicitation
c.
supplier selection
d.
order-routine specification
e.
performance review
1.
Consumers arrive at attitudes toward different brands
through some evaluation procedures. Which of the following describes how this
happens?a. Consumers use careful calculations and
logical thinking.b. Consumers sometimes do little or no
evaluating; instead, they buy on impulse andrely on intuition.c. Sometimes consumers turn to friends for
advice.d. Some consumers are brand-loyal.e. all of the above2.
Bill thought he had received the best deal on his new
car. Shortly after the purchase, Bill started to notice certain disadvantages
of his new car as he learned more about other cars available. Bill is
experiencing ________.a. postpurchase cultureb. selective perceptionc. postpurchase cognitive dissonanced. purchase decisione. information evaluation3.
Cameron loves to know about and purchase the most
up-to-date technological gadgets. Among his friends, he is almost always the
first to own the newest electronic product. Often the products that Cameron
buys become adopted by large groups of consumers, but occasionally Cameron will
purchase a product that is adopted by only a small portion of the population. To
which of the following adopter groups does Cameron belong?a.
innovatorb.
early adopterc.
early majorityd.
late majoritye.
laggards4.
As a purchasing agent, Benni Lopez buys goods for use
in the production of products that are sold and supplied to others. Benni is involved in ________. a. consumer buying behaviorb. post-purchase dissonancec. retail buyer behaviord. business buyer behaviore. interpretive business research5.
Annie Laurie works for Arrow Star, a wholesaler and
retailer of outdoor furniture. Her job
is to acquire goods to resell and rent to other retailers and consumers at a
profit. Annie is involved in
________. a. consumer buyer behaviorb. corporate buyer behaviorc. e-procurementd. business buyer behaviore. interpretive business research6.
Kroger buys a lot of cranberry products at Christmas
due to high consumer demand. This is an
example of ________ demand. a. jointb. derivedc. elasticd. fluctuatinge. inelastic7.
You regularly purchase cleaning supplies for your
custodial staff. This purchase is a
________.a. modified rebuyb. new taskc. straight rebuyd. modified straight rebuye. consumer buy8.
You call in a department manager to assist in a
purchase of industrial equipment. You
are considering a change in product specifications, terms, and possibly
suppliers. This is most likely a
________. a. modified rebuyb. new taskc. straight rebuyd. solution sellinge. value analysis9.
Which of the following types of stimuli is part of the
model of business buyer behavior but not part of the model of consumer
buyer behavior?a.
economicb.
technologicalc.
culturald.
competitivee.
self-conceptual10.
Members of the buying center at ABC Kids World are
drawing up a list of desired toy supplier attributes and their relative
importance. Next, they intend to compare several suppliers to these attributes.
In which step of the business buying process is the buying center at ABC Kids
World engaged?a.
supplier searchb.
proposal solicitationc.
supplier selectiond.
order-routine specificatione.
performance review
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