22 Jun Individual Marketing Plan (60
Individual Marketing Plan (60%)
A marketing plan is a business document written for the purpose of explaining the current market position of a business and its marketing strategy for the period covered by the marketing plan. Marketing plans usually cover a period of one to five years. The assessment will require all students to write an individual marketing plan covering a period of one year. The purpose of a coursework 2 is to clearly exhibit the steps or actions that have been taken to achieve the planned goals. For example, a marketing plan might have a strategy to increase the organisation’s market share by ten percent. The plan would then outline the strategy and steps that need to be achieved in order to reach a ten percent increase in market share.
Marketing Plan for an existing company in your subject area.
As the final assignment for this module, you are required to write a Marketing Plan assessing the CURRENT marketing strategies of an existing company in your subject area from the list below. You should evaluate ONE company from the list below and assess this company in the UK.
You will be evaluating: S- Situational analysis (assessing the current macro and micro environment)
O- Objectives (TWO SMART objectives). These objectives will derive from the TOWS analysis/company website etc.
S – Strategy (assessing the current strategies which relate to the 2 SMART objectives)
T – Tactics (assessing the current tactics which relate to the 2 SMART objectives)
A – Action (Please use a Gantt chart to help explain the actions as part of the strategy and tactics)
C- Control (You can either investigate what the company is currently doing or make suggestions via further reading.)
Evaluate ONE company from the list below. Your marketing plan should be UK focused. This plan should identify the current ways the company is generating value for stakeholders in the UK.
The marketing plan should follow the SOSTAC model. It is vital that all students read and understand the marking rubric.
Please select a company in your subject area and one market offering (product/service) from the company’s product portfolio. Global Business H&M, Ryanair Marketing Boots, Nespresso HR Whitbread (includes Costa Coffee, Premier Inn, Beefeater, Brewers Fayre – select one company from their portfolio). Merlin Entertainments (includes LEGOLAND, Alton Towers Resort– select one company from their portfolio); Finance Tesco Bank, Co-operative Bank
This assignment should be presented in a standard marketing plan format of between 2,000 – 2,500 words and submitted by Moodle.
Please submit your work via Moodle BEFORE 5pm, Week 14 (8th Jan 2018)
Module learning outcomes assessed in Assignment 2: Assignment Description MLOs addressed Assessment Individual Marketing Plan 1. To be able to debate module concepts and theories 2. To use the theory to conduct competently the analysis of contemporary marketing issues cognitive and critical learning outcomes 3. To be able to compare and contrast different theoretical frameworks in order to address practical business matters 4. To be able to develop independent lines of argument supported by evidence 5. To apply critical thinking in using theoretical knowledge and student’s own ideas Transferable skills 6. Team-working skills and personal communication 7. Utilising modern technologies and electronic resources to obtain and analyse relevant data
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.