12 Jul Integrated Market Communication A+ Tutorial Use As Guide
Please tutor I want quality work as this is my last chance to pass this assessment I really need quality work. I will expect quality from you thanks. VALUE: This assessment piece will only be graded as a Pass or a Fail. This will contribute to your overall Pass or Fail result for the subject. INSTRUCTIONS TO CANDIDATES: You have until the above time to answer the following question in a maximum of 3 A4 Pages @ minimum 10pt font. Please submit the hardcopy of your assignment This is an open book assessment and will required referencing, any incidence of unreferenced material will result in an automatic subject fail. Neither the contents page nor the bibliography is included in the page count. Provide your answer in this document. STUDENT NAME: STUDENT NO: This work is solely my own original work other than the referenced sources: STUDENT SIGNATURE: Question 1 (Pass or Fail) Write an introduction to set the scene for an action orientated IMC plan for a very specific Target Market (TM), relating to a Brand, Product or Service. (reference the organisation) Describe the TM using at a minimum the 4 typical segmentation variables in the included table, provide at least 2 references relating to segmentation of markets for understand target markets. Using at least 5 different marketing communication tools, design a communication schedule to move your TM from awareness to action. Include a schedule and highlight the integration of tools across the roll out to the TM. Include a brief reference for each chosen tool. Response: In this document. Introduction Target Market Dimension Target Market 1 Description Demographics Geographic’s Psychographics Behavioural Profiles Communications Plan Comms Tool Goal Detail Target Timing Schedule Integration Bibliography Minimum 8 references required. REFERENCES SHOULD BE APA STYLE AND PLEASE IT SHOULD BE QUALITY GENERAL AND ARTICLES. MKT570 Integrated…
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