28 Jun International marketing for the USA
Question
International marketing for the USA
You are the marketing manager for a U.S. based company that specializes in skin care creams (much like Olay). The company is introducting a new line of anti-aging creams (the target market is middle-aged women) in Japan and England. You are to develop an IMC to communicate with the target market in Japan and England. Use at least 2 different elements of IMC (ad, PS, pub, SP, etc) and various applications. Explain considerations for the sequence/timing of the IMC actions. Explain common IMC actions to be used in both countries and what might need to be done differently in each country.
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