04 May IS THE ENTRY MODE APPROPRIATE FOR EACH FOREIGN MARKET?
Choose any one of the following three (3) companies as your case study and only focus on this selected case for the purpose of this assignment.
• Starbucks
• Singapore Airlines
• Samsung
2. Identify two (2) different entry modes that have been used by the selected company when internationalising its business to two (2) different foreign markets (Entry mode 1 for foreign market A, entry mode 2 for foreign market B). The identified cases should be from 1990 and onward.
3. Answer the following questions:
1) Is the entry mode appropriate for each foreign market? Why? You need to answer this question by analysing how the political, legal, economic and cultural environments of each foreign market suits or does not suit the entry mode adopted by the company.
2) What are the strategic considerations behind each entry? You need to answer this question by analysing why
a) the timing of each entry and the scale of each entry mode
b) the level of control, risks, return and integration associated with each entry mode
suit the companys then situation and how they can help the company achieve its strategic vision/goal.
Format
This assessment task should include the following sections:
• Title page (title of your report, your name, student number and word count)
• Introduction
• Environmental analysis of entry mode (Answer question 1 in this section. You can change the heading name and make your own sub-headings.)
• Strategy analysis of entry mode (Answer question 2 in this section. You can change the heading name and make your own sub-headings.)
• Conclusion
• Reference List (is excluded from word counts)
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