06 Jul IS THIS MERGER HORIZONTAL? VERTICAL? CONGLOMERATE (UNRELATED DIVERSIFICATION)?
Oligopoly and Game Theory
You may have noticed the discussion in Taylor (2014) at the end of Chapter 10 about oligopoly and the prisoner’s dilemma. The prisoner’s dilemma is an example of game theory. A “game” is like a board game, as your optimal move depends on what your opponent does. The same holds in oligopoly, as your own decisions as to what price to charge or how much to produce depend on what your competitors do.
Take a look at the following video that tries to illustrate oligopoly and game theory through a Batman movie: https://www.youtube.com/watch?v=JMq059SAQXM
Find one other YouTube video on game theory and share the link with your classmates. Then discuss the following issues:
Did the Batman video or the other video you found help explain the concept of game theory? Or was it just silly?
Besides oligopoly, can you think of any other situations that game theory is useful for? This can be situations in the business world, in your own workplace, or even something you saw in a movie or TV show.
What do you find easier to follow – the game theory matrices or the math equations/computations that you’ve used in this class?
Finally, watch some of the game theory videos that your classmates found and give your comments on these videos.
Module 4 discussion
Mergers
One of the hottest topics in the business press are rumors of major corporations merging together. Just as the entertainment press likes to report on rumors of celebrities who are dating, the business press likes to speculate about “corporate match-making”. For example, Whole Foods was subject to rumors about several potential suitors including supermarket giants such as Kroger, Albertson’s, and Walmart. But the world was somewhat surprised when a merger deal with Amazon was announced, as this seems like a bit of an “odd couple”.
Go to Google news or other news search engines and see what the latest merger rumors are. Pick one of the merger rumors that seems the most unusual to you – one that makes you wonder why these two companies think they are a good match for each other.Share the link to the article with your classmates, and discuss the following issues:
Is this merger horizontal? Vertical? Conglomerate (unrelated diversification)?
Why do you think these companies would or would not make a good match?
Do you think this merger will actually go through? Or won’t get beyond the gossip stage?
Module 4 reflective discussion
Summary and Reflection
Identify one substantive topic in the course that you will use in your job in the future. Specify the topic, your job, and how you will use this knowledge to make better decisions.
Looking back at the analytical tools you used throughout the course, name one specific instance when you could use one of these tools to better understand your organization, the market, or the environment in which your employer operates.
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