05 Jun ISCOM 370 Blue Nile And Diamond Retailing Case Study NEW
Resource: Supply Chain Management: Strategy, Planning, and Operation, Ch. 4
Read the Blue Nile and Diamond Retailing Case Study on pages 103-107 in Supply Chain Management: Strategy, Planning and Operations, Ch. 4.
Prepare an 8- to 10-slide PowerPoint® presentation that address the following:
- Define the key success factors in diamond retailing for Blue Nile, Zale’s, and Tiffany’s as it measured for key industry success factors.
- Blue Nile carries more than 30,000 stones priced at $2,500 or higher while 60% of the products sold from the Tiffany web site are prices around $200. Which of the two products categories is better suited to the strengths of the online channel? Why? Support your answer with course concepts and examples.
- With their focus on selling high-end jewelry, Tiffany stores have thrived. In contrast, Zale’s 2006 upscale strategy failed. What do you think caused this failure?
- Which of the three companies do you think is best structured to deal with weak economic times?
- What advice would you give to each of the three companies regarding their respective strategies and structures?
Include speaker notes on each slide.
Cite your references according to APA guidelines.
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