29 Jun It has been suggested that over 70 percent of all buying decisions
Question
It has been suggested that over 70 percent of all buying decisions are made in the store and as a result, point-of-purchase advertising has grown in its appeal.
In this assignment, consider point-of-purchase advertising and its effect on you, as a consumer.
Comment on how effective this type of advertising was to you.
Include the following elements:
Short description of three different point-of-purchase advertising/promotion that you have recently come across (ads in-store, personal selling by a cosmetic counter salesperson, etc).
For each point-of-purchase advertising/promotion, discuss the following:
Did you buy the product? If so, how much did the point-of-purchase advertising/promotion influence your decision to buy?
How did you feel about the point-of-purchase advertising? Was it annoying, helpful, etc.?
Most importantly, in the role of a marketing executive for the brand, would you recommend that the brand continue to spend part of their advertising budget on this form of media? Why/why not?
Your assignment should be 3-4 page(s) in length.
One to two peer-reviewed journal articles are required. Reference all sources using APA format.
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